Competitive strategies and financial relations in the meat manufacturing firms: Evidence from Greece

Abstract

There are many different companies in the Greek meat industry, and most of them are small businesses. They can be divided into three main categories and all of them are referred to as meat manufacturing firms. The study of their main financial indexes is profitability, market share, and capital intensity. Capital intensity does not show stability in the turnover of these firms during the last years, while recovery points are seen after the covid 19 pandemic period increasing their competitiveness level. On the other hand, the competitiveness of these companies constitutes a crucial matter for all the firms as it is a guide for the selection of their proper strategy. As a result, the competitiveness estimation of these firms as a basic factor for the choice of the proper strategy acquires great importance and constitutes the aim of the present paper. Following the financial indexes methodology, the competitiveness estimation takes place with two equations using profitability and market share as dependent variables. The primary findings demonstrate how profitability, market share, and capital intensity affect the competitiveness of meat production enterprises, supporting the several strategies that these firms may choose to employ.