NUZHAT, Samira; CHOWDHURY, Rashed; AHMED, Tilottama; ALAM, Md Nahid; SULTANA, Jakiya; HASAN, S M Riyajul; RAHMAN, Farzana. Consumer behaviour at the bottom-of-the-pyramid: A systematic review of rural marketing, brand trust, and distribution challenges . International Journal of Social Sciences Perspectives, [S. l.], v. 18, n. 1, p. 11–23, 2026. DOI: 10.33094/ijssp.v18i1.2480. Disponível em: https://www.onlineacademicpress.com/index.php/IJSSP/article/view/2480. Acesso em: 4 sep. 2026.